Karl Lagerfeld opened its first concept store in Doha. Located at Lagoona Mall, it is the brand’s first store in the Middle East and its latest addition to a growing retail network worldwide.
The new Doha store will showcase the brand’s women’s collections including ready-to-wear, accessories, bags, watches, fragrances, eyewear, and exclusive novelty items such as limited-edition objects.
Spanning 80 m², the store’s interior décor concept has been developed under the creative direction of Karl Lagerfeld himself and will feature a monochromatic black and white colour scheme juxtaposed against modern furnishings and classic accents. The store will also reflect Karl Lagerfeld’s affinity for digital technology, with a giant screen and iPads integrated throughout the store to showcase the latest collections.
The Doha store is part of an international Karl Lagerfeld rollout, joining numerous recently-opened locations across Europe, the Middle East and Asia. The Doha store is operated by Chalhoub Retail Group, regional partner of the Karl Lagerfeld brand in the Middle East.
Source: The Peninsula Qatar