Karl Lagerfeld opens first concept store in the region (QA)

Karl Lagerfeld opened its first concept store in Doha. Located at Lagoona Mall, it is the brand’s first store in the Middle East and its latest addition to a growing retail network worldwide. The new Doha store will showcase the brand’s women’s collections including ready-to-wear, accessories, bags, watches, fragrances, eyewear, and exclusive novelty items such as limited-edition objects.
Spanning 80 m², the store’s interior décor concept has been developed under the creative direction of Karl Lagerfeld himself and will feature a monochromatic black and white colour scheme juxtaposed against modern furnishings and classic accents. The store will also reflect Karl Lagerfeld’s affinity for digital technology, with a giant screen and iPads integrated throughout the store to showcase the latest collections.
The Doha store is part of an international Karl Lagerfeld rollout, joining numerous recently-opened locations across Europe, the Middle East and Asia. The Doha store is operated by Chalhoub Retail Group, regional partner of the Karl Lagerfeld brand in the Middle East.
Source: The Peninsula Qatar

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