Just two months after unveiling its latest expansion, Dragon Mart retail complex in Dubai has celebrated its highest number of daily visitors since opening in 2004, with average daily footfall topping 110,000 at peak times as Dubai Shopping Festival 2016 gathers momentum.
Nakheel’s Dragon Mart, which is taking part in the festival for the first time, bagged a 40% jump in visitors last weekend (9-10 January) – higher than the 25% increase predicted.
Dragon Mart usually welcomes around 80,000 people daily, but the combination of DSF promotions and the recent opening of the 104,000m2 (1.1million ft2) Dragon Mart 2 has boosted visitor figures by more than 30,000 a day.
Omar Khoory, director of Nakheel Retail, said: “The Dragon Mart visitor figures are even higher than the 25% increase we were expecting last weekend, and highlight the success of our DSF participation even at this early stage in the event.”
The two-storey, 500-outlet Dragon Mart 2 complex has a brought an extra 4,500 parking spaces, a 12-screen Novo Cinema complex, a food court and a separate dining terrace offering a range of indoor and outdoor options to the retail hub.
Nakheel’s current and future retail project portfolio covers more than 1.39 million m2 (15 million ft2) of leasable space. Retail destination developments include Ibn Battuta Mall, Dragon Mart 1 and 2, Nakheel Mall, The Pointe, The Golden Mile, Deira Mall, Deira Islands Night Souk, Warsan Souk, Al Khail Avenue, The Circle Mall and major extensions to Dragon Mart (renamed Dragon City) and Ibn Battuta Mall. Nakheel also has several neighbourhood community centres in operation or under development.